Overview

Our client, a global leader in healthcare, is integrating a new data information product across their organisation of 100,000+ employees. They currently face a significant challenge: their existing system for ingesting, managing and analyzing data was outdated and under utilized.

Despite vast data resources, teams could only tap into a fraction of its potential, leading to inefficiencies and missed opportunities. The lack of a cohesive, streamlined data ecosystem made it difficult to extract actionable insights.

This inefficiency wasn’t just an operational bottleneck—it was stifling innovation and agility.

Our client engaged Source Studio to create a strategic video asset that introduces their new data ecosystem. This presented an interesting challenge as the platform is not built and ready to demo yet, this meant we only had mockups of the User Interface and Functionality to work with.

Our Approach:

First of all, we had in-depth conversations around the strategy of the project and really explored the motivations behind creating the video.

We ask questions such as:

• Who is the audience?

• What are their frustrations, fears, wants and aspirations?

• What does success look like for them?

We then ask a few more questions, diving deep into the Context, Emotion and Relevance that this video will have (these are the foundational blocks of our Contextual Messaging Framework).

The Contextual Messaging Framework allows us to put a structure on the story we’re telling and it’s relevance to the audience.

I’ve been developing it for 8 years and it ensures that every stakeholder has a clear idea of the approach that we’re taking.

Once we have completed our Contextual Messaging Framework, it’s time to start getting really creative!

Our Process

We love the creative process.

Working with clients to simplify complex ideas, bring them to life and know that we’re playing a small part in their future success - it’s an honour and a privilege.

So, here’s a look at how we do it…

Crafting the Narrative:

We developed a compelling story that identified the problems, then moved the viewers towards the solutions by painting a picture of the future. We focused on showing how the new ecosystem would empower employees, rather than overwhelming them with technical details.

Visualizing the Transformation:

We then move towards storyboarding. Using creative, relatable visuals, we showcased the ease and impact of the new system.

We focus on visualising the outcome in a way that resonates and gets the bigger picture across - turning an intangible concept into something employees could see and understand.

Storyboard - Before, aka The Problem:

The Final Result - Animation

Due to the confidential nature of the project, we cannot post the final video in the public domain. Please get in touch to learn more.

Let’s be honest though, how the client feels about their experience and value of the finished product is even more important than showing off how it looks…so here it is in their words:

Senior Leader, Client Organisation:

‘We were wanting to find a simple way for communicating the complex concepts of one of our informatics product to a diverse audience at an internal summit. Your video content helped us address this by providing a clear, beautifully made, and concise animation that resonated well with our audience, making the product easier to understand and appreciate.’

‘We appreciated the simplicity and clarity of the production process, as well as the expert guidance provided by the Source Studio team. From the initial meeting to the finalization of the video, the collaboration was extremely productive, making it a seamless and a very enjoyable experience.’

Scripting - After, aka The Solution:

Storyboard - After, aka The Solution:

The Result:

Again, we’ll let our client speak…

‘Since using the video content, we have received very positive feedback. Attendees at the summit found the video clear and to the point, which greatly enhanced their understanding of our product's value. This positive reception has encouraged us to feature the video on our internal product website as well.’

I can’t wait to check back in 3/6/9 months and see how the video has helped the team to achieve their long-term strategic objectives:

• Increased Utilization of Data: Teams now confidently leveraged a greater percentage of data, unlocking new efficiencies and insights.

• Faster Decision-Making: Improved access and clarity led to quicker, more informed decisions by leadership.

• Cultural Shift: Employees embraced the change, feeling connected to the system and its benefits.

Strategically, the next steps would be to move forward with complimentary videos that demo the platform to targeted audiences through specific use-cases.

What once felt like an overwhelming challenge became an opportunity for innovation, collaboration, and growth.

We’ll leave you with this…

‘We would highly recommend Source Studio to other companies for their ability to create brilliant and simple videos that effectively explain complex concepts. The quality of work and the ease of collaboration make it a worthwhile investment for any organization looking to enhance their communication and marketing efforts…

…Our experience with Source Studio was overwhelmingly positive and we are thoroughly impressed with the current service and look forward to future collaborations.’